The social media free week

Antwerp startup Stolp and MNM radio provide a social media-free week for young people. Scrollstop challenge shuts down all social media for a week.

Scrollstop challenges youngsters to pauze all social media for a week. 

31% of Flemish people from 16 to 24-year-old indicate that they cannot do a day without social media*. 72% thinks that social media is too time-consuming. 
 "Aha, time to challenge them," we thought at Stolp. Totally up our ally, given that it's our mission to encourage smartphone-free moments.
Together with radio music channel MNM, we organized Scrollstop, a challenge for youngsters and their friends to stay off social media for a full week. The goal? To experience a world where real-life trumps social media. 

31% of Flemish people from 16 to 24-year-olds indicate that they cannot do a day without social media*. 'Aha, time to challenge them', they thought at Stolp, an Antwerp startup that provides smartphone-free moments. Together with radio music channel MNM, young people challenge themselves and their friends to stay away from social media during the week from May 30 to June 6. To notice that they plenty of time instead. Time for other fun and important things. They gain awareness and increased mental well-being just like that.

The benefits of the Scrollstop activation

The benefits of a scroll-stop

Scrollstop, that's a whole week without social media. More difficult than it sounds and at the same time a huge eye-opener. This social media-free week gives young people the opportunity to connect with each other in real life and then use social media in a more conscious way.

Scrolling – or mindlessly going through social media – has become a standard activity: while waiting for the bus, during playtime, for hours in bed... Understandable: a lot is happening on social media and young people want to keep up. FOMO (fear of missing out) is therefore their main motivation to keep scrolling: 65% indicate that without social media they feel that they are missing a lot of news and events*. That while real life, next to the mobile phone, flies by. What could they not all do with the average 15 to 20 years of their lives they spend on their mobile phones? With the Scrollstop challenge they take back that time and notice: 'Moh, it can be done like this!'

Scrollstop, that's a whole week without social media. Less difficult than it sounds and at the same time a huge eye-opener. This social media-free week gives people, young and old,  the opportunity to connect with each other in real life, and then use social media in a more conscious way. And while research has for years linked social media to problems such as stress and low self-esteem, a recent study also shows that one week without social media makes you feel better: more concentration, more life in the 'here and now', more contact with friends and family.

The goal is to challenge your friends, and to do the challenge together. Why? Scrolling has become a standard activity: while waiting for the bus, during playtime, for hours in bed... Understandable: a lot is happening on social media and young people want to keep up. FOMO (fear of missing out) is therefore their main motivation to keep scrolling: 65% indicate that without social media they feel that they are missing a lot of news and events*.  Doing the challenge with friends and together finding different ways to communicate, where there's no feed at hand, hopefully does the trick. 
* Source: Imec digimeter 2021

By including a social media-free week, young people become even more aware of the impact of social media. Although they already sense the problem themselves: 72% think that social media is too time-consuming*. And while research has for years linked social media to problems such as stress and low self-esteem, a recent study also shows that one week without social media makes you feel better: more concentration, more life in the 'here and now', more contact with friends and family.

* Bron: Imec digimeter 2021

MNM and Stolp stop scrolling

Stolp develops products and campaigns that help you find a healthier daily balance with your smartphone. With Scrollstop they want to make young people more aware of their social media consumption. And who is a better challenge partner for this than Flemish youth radio channel MNM?

To ensure that as many young people as possible really push that pause button, MNM is devoting the entire morning block to the Scrollstop challenge for a week. For example, presenter Kawtar Ehlalouch – notorious Instagrammer – will ignore social media for a week. while Robin Keyaert is babysitting on her smartphone and socials.

With Scrollstop we want to make young people more aware of their social media consumption. And who is a better challenge partner for this than Flemish youth radio channel MNM?

To ensure that as many young people as possible really push that pause button, MNM devoted the morning block to the Scrollstop challenge for a week. Presenter Kawtar Ehlalouch – notorious Instagrammer – ignored her social media for a week,  while Robin Keyaert babysitted on her smartphone and socials.

Julien from Stolp was invited on the radio to speak a bit about Scrollstop and to make sure Kawtar was ready for her challenge. 

Stolp wants to be the 'conversation starter' for a new and healthier relationship with smartphones. The Scrollstop challenge invites young people to jointly question and improve the role of social media in their lives.

Julien Yee, CEO Stolp

I notice that social media can give me a lot of incentives. That is why I am very curious if I will get some more peace in my head by participating in Scrollstop for a week.

Kawtar Ehlalouch, DJ at MNM

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